At Maybe Baby, we are committed to protecting your personal information and ensuring that you feel safe when using our services. This privacy policy explains how we collect, use, and manage your personal data.
We comply with the Swedish Data Protection Act and the EU General Data Protection Regulation (GDPR), as well as other applicable regulations, to ensure that your privacy is taken seriously and that your data is processed securely.
Maybe Baby AB is a Swedish company that provides services related to reproductive health and hormones. When this policy mentions "Maybe Baby", "we", "us", or "the company", it refers to Maybe Baby AB, registered in Sweden with organization number 559486-0503.
We collect the following types of personal data when you use our services:
When you register with us, we collect basic information such as name, date of birth, physical address, and email address. We use this information to give you access to our services and to communicate with you.
When you fill in our health assessment form or use our services, we collect information about your health, symptoms, medications, and diagnoses. This also includes data that may relate to your menstrual cycle, pregnancy, general well-being, and any medical communications.
This information may be shared with authorized personnel so that we can offer you personalized and accurate assistance, as well as to improve your experience.
When making payments through our website, your payment details are handled by a third party, such as Klarna or Stripe. We do not store your payment details, but we may store transaction information that is necessary for our internal purposes.
When you visit our website, we collect certain technical information, including your device information, IP address, browser type, and user behavior. This helps us improve our services and customize the experience.
We use the data we collect for the following purposes:
For each type of data processing we perform, we specify the legal basis on which we base the processing:
We share your personal data with third-party providers to help us provide our services. These third parties may include:
We only share your data with third-party providers who act on our behalf and who have strict confidentiality and security measures in accordance with our agreement.
If we need to transfer your personal data to a third country outside the EU/EEA, e.g., to use a service located in another country, we will ensure that appropriate safeguards are taken to protect your data.
This may include the use of Standard Contractual Clauses (SCCs) approved by the European Commission to ensure that your data is protected according to the high standards required under the GDPR.
We may use fully anonymized data for health research, for example to better understand health behaviors, disease risks, or health outcomes.
There is a clear need for long-term data on women's gynecological conditions. In order to conduct meaningful research and generate insights that can help women globally, it is important that this data gap is addressed.
By filling in our health assessment form, you share important data with us that we may use anonymously and in aggregated form to help solve this problem.
We may publish our research findings (with fully anonymized data) in scientific journals or collaborate with academic institutions.
We may conduct research in collaboration with partner organizations, such as universities or other academic institutions.
The type of information we collect includes:
We take careful measures to remove all identifying information (such as name, address, and contact information) before the data is used in research or published. The anonymized data is used only to improve our services and for research aimed at promoting health insights.
As part of our research, we may use your contact information to invite you to participate in clinical studies.
Personal data is retained for as long as it is necessary to fulfill the purposes described in this privacy policy. This means that most of your personal data will be automatically deleted when statutory archiving periods have expired or when your customer relationship with Maybe Baby has ended.
We retain data relating to health and medical tests in accordance with applicable legislation and recommendations. Health data stored in connection with our services is deleted after the period required by Swedish law or when the data is no longer needed to provide the service.
According to the Swedish Accounting Act (1999:1078), we are required to retain certain data, such as invoice details and other relevant accounting information, for at least seven years. Personal data retained for accounting purposes will only be used for this purpose.
Data linked to your user account on our website will be retained as long as your account is active. You can close your account at any time, and we will then delete your data when it is no longer needed for other purposes, in accordance with what is described in this policy.
You have the right to:
If you wish to exercise any of these rights, or if you have questions about how we handle your personal data, you can contact our data protection officer via the contact form on our website. You also always have the right to file a complaint with the supervisory authority, the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten).
If you have any questions about how we process your data, do not hesitate to contact us via:
We are happy to help answer your questions or provide more information about our handling of personal data.
We may update this privacy policy from time to time to reflect changes in our processes or to comply with legal requirements. If we make any material changes, we will notify you on our website.